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How to Use the $8000 Tax Credit to Generate Real Estate Buyer Leads Using Ugly Yellow Signs

January 25, 2010 by Ethan Page  

Let’s talk about the very timely $8000 Tax Credit for the first time home buyer that President Barack Obama implemented and how real estate agents can use this very timely news event to generate real estate buyer leads.

What better way to capture your prospects attention than to enter the conversation they are already having with themselves, or the conversation the media is pounding into their heads day in and day out. We see and hear these messages over and over and over again. So why shouldn’t we use it to our advantage?

The $8000 tax credit for first time home buyer has been talked about a lot lately. Folks have heard about it but don’t really know the details, or are don’t know what it’s all about, or even if it’s for them.

I developed several strategies using Ugly Yellow Signs around this real estate buyer news event. After testing hundreds of signs with different messages I came up with four that did exceptionally well.

This is one of the actual Ugly Yellow Sign campaigns I am presently running with great success…
$8000 Tax Credit
First Time Homebuyers
What You Must Know
Before You Buy
Free Recorded Message
1-866-000-0000 Ext 0000
You Home Town Realty

There are four key parts to the success of this Ugly Yellow Sign ad. The first is the Big “$8000″ dollar amount at the top. Using a dollar amount like this is an attention getter because it sparks curiosity to find out what it’s all about. Dollar amounts are in every part of our lives so we can’t help but notice them.

On the next line are the words “First Time Home Buyers”. This line talks directly to a certain type of prospect which builds up additional interest for anyone who is even considering the purchase of their first home. On the third line we have

“What you must know”
This line is great because it creates desire for more info. Now the prospect is thinking “what don’t I know”, and how can the “not knowing” hurt me in buying my home. Or the loss by not knowing how this information can benefit them.

And the fourth line…
“Before You Buy” sets a timeline. It creates an urgency to get the information immediately so they don’t make a mistake or lose an advantage of the home buying process. And of course the “Free Recorded Message” which completely removes the fear of your prospect to call and experience what they may see as being harassed.

Ugly yellow signs great at generating buyer leads through timely news events because they are hand written. This means you don’t have to wait to send out an order to a sign company and wait several weeks for the order to arrive. If you haven’t already gotten your yellow corrugated plastic signs I urge you to do so now and start implementing this strategy immediately and get a jump on generating real estate buyer leads now.

To watch a video showing how to us the Ugly Yellow Sign Mastery $8000 Dollar Tax Credit Strategy go to ugly yellow signs, and for more done dirt cheap sign ideas go to real estate buyer leads on demand.


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